How Chef Clean Improved AOV by 14.29% Using Personalized Upsells

(Data measured from June 13, 2025 to July 13, 2025)

Meet Chef Clean

As a rising star in the DTC beauty space, Sungboon Editor HK has carved out a niche by delivering Korean-inspired skincare essentials tailored for everyday routines. From deep collagen masks to blackhead-clearing kits and targeted Melashot treatments, the brand focuses on accessible, effective skincare solutions. Their philosophy blends affordability with innovation, making high-performance self-care easy and attainable for busy modern consumers seeking effortless glow-ups.

“Zotasell has helped our store grow while keeping our green commitment front and center.” – Chef Clean

Discover how Chef Clean leveraged Zotasell’s AI-powered upselling to increase AOV by 14.29% – transforming a single everyday cleaner into a complete, eco-conscious cleaning kit.

The Challenge

Within just 30 days, Chef Clean successfully processed 1,190 orders, reflecting consistent demand for their sustainable cleaning solutions. However, several challenges prevented the brand from maximizing the potential of each transaction:

• Average Order Value Plateau:
  Although sales volume was steady, most customers purchased only a single product, such as a standard cleaning solution, while overlooking complementary items like refill packs or multi-purpose cleaners. This limited the opportunity to increase basket size and encourage eco-conscious bundle purchases.
• Inefficient Upsell Experience:
  Attempts to recommend related products, such as complete cleaning kits or eco-friendly accessories, often felt disconnected from the customer journey. Without seamless integration, upsell suggestions were underutilized and customers missed chances to discover value-added products.
• Weak Post-Purchase Engagement:
  After checkout, customers received minimal guidance or incentives to return. The lack of tailored follow-ups reduced opportunities to reinforce the brand’s sustainable mission and extend long-term customer relationships.

To address these eco-hurdles, Chef Clean adopted the Zotasell Upsell Tool, aiming to make shopping not only more seamless but also more aligned with their vision of smart, sustainable living.

The Solution

To overcome these challenges and align the shopping journey with their sustainability mission, Chef Clean integrated Zotasell’s practical features across multiple touchpoints. Each feature was designed to make eco-friendly choices more visible, more accessible, and more natural for customers.

• Related Products on the Product Page:
  While browsing individual items, customers were presented with eco-matched suggestions such as pairing reusable cleaning cloths with cleaning solutions. These recommendations simplified product discovery and encouraged shoppers to build complete green routines.

• Also Bought Products on the Cart Page:
  At checkout, Zotasell highlighted popular add-ons like refill kits and additional eco-cleaning solutions. By surfacing these extras at the cart stage, Chef Clean turned review moments into opportunities to inspire more sustainable purchases.
• Add-to-Cart Pop-up (ATC Pop-up):
  When customers added an item to their cart, a smart pop-up immediately suggested relevant bundles or eco-friendly pairings. This quick, unobtrusive feature made it easy for shoppers to explore complementary items without disrupting their flow.

• Related Products on the Thank You Page:
  Even after the transaction was complete, the Thank You page showcased further sustainable ideas such as curated eco-kits. This kept the engagement alive, reinforcing the brand’s mission and encouraging customers to continue their journey toward greener living.

Through this multi-touchpoint strategy, Chef Clean transformed upselling from a simple revenue tactic into a guided sustainability experience that added value for both customers and the planet.

The Results

Zotasell brought fresh energy:

Key impacts:

• Related Products on Product Page: Made eco-friendly pairings simple and attractive, helping customers build complete green routines.
• Also Bought on Cart Page: Turned checkout into a discovery point with popular add-ons like refill kits, boosting order value.
• Add-to-Cart Pop-up: Delivered timely, relevant green suggestions without disrupting the shopping flow.
• Related Products on Thank You Page: Extended engagement after purchase with curated eco-kits, keeping the sustainability spark alive.

Why It Works

Zotasell’s effectiveness lies in its ability to combine advanced technology with a customer-first experience. By leveraging its AI-powered engine, the platform continuously analyzes shopper behavior and purchasing patterns. As a result, every product suggestion becomes contextually relevant and aligned with real needs. Moreover, this automation eliminates guesswork for merchants, while enhancing the overall customer journey.

Rather than feeling intrusive, upsell prompts are designed to be natural and supportive, guiding customers toward complementary products that enhance their choices. This approach strengthens trust while making the shopping journey smoother and more engaging.

“Zotasell’s features have grown our sales while honoring our green roots.” – Chef Clean

Additionally, Zotasell provides clear, actionable data insights that empower brands like Chef Clean to monitor performance, identify what resonates with customers, and refine their upsell strategies over time. This ongoing optimization ensures consistent improvement in both sales outcomes and customer satisfaction.

By uniting intelligent automation with a seamless user experience, Zotasell has positioned Chef Clean as a go-to destination for eco-conscious households seeking smarter, greener, and more complete solutions for sustainable living.