How Sungboon Editor Reached 6.82% AOV Growth with AI Upsells

(Data measured from June 13, 2025 to July 13, 2025)

Meet Sungboon Editor HK

As a rising star in the DTC beauty space, Sungboon Editor HK has carved out a niche by delivering Korean-inspired skincare essentials tailored for everyday routines. From deep collagen masks to blackhead-clearing kits and targeted Melashot treatments, the brand focuses on accessible, effective skincare solutions. Their philosophy blends affordability with innovation, making high-performance self-care easy and attainable for busy modern consumers seeking effortless glow-ups.

“Zotasell has brought a sparkle to our store, making beauty suggestions feel like personal tips from a friend.” – Sungboon Editor

Check out how they used Zotasell’s AI upselling to raise AOV by 6.82% – like turning a mask buy into a complete skincare routine.

The Challenge

Within just 30 days, the brand successfully processed 4,488 orders, a clear indicator of strong demand and consistent customer interest. However, behind this growth, several challenges limited their ability to fully capitalize on each transaction:

• Average Order Value Remained Stagnant:
  While sales volume was steady, the majority of customers purchased only a single hero product, such as a collagen mask, and overlooked complementary items that could have enhanced both their skincare routine and the brand’s revenue per order.
• Upsell Opportunities Were Underutilized:
  Although recommendations were present, they lacked visibility and impact. Customers often missed out on add-ons like blackhead solutions or hydrating boosters because they weren’t naturally integrated into the shopping flow.
• Limited Post-Purchase Engagement:
  After completing a purchase, customers had few incentives to continue exploring or return for repeat buys. The absence of tailored follow-ups or engaging recommendations meant the momentum often ended at checkout.

Recognizing these barriers, the brand integrated the Zotasell Upsell Tool. The goal was to transform the shopping experience into something more intuitive and inspiring – encouraging customers to build complete beauty routines while making the entire journey feel effortless.

The Solution

To overcome these barriers, the brand adopted Zotasell’s intelligent upselling features, integrating them directly into the customer journey in a way that felt natural and value-driven.

• Also Bought on the Cart Page:
  During the cart review stage, Zotasell highlighted products frequently purchased together. For example, when customers added a collagen mask, they were shown complementary items such as Melashot treatments, giving them instant inspiration to enhance their skincare routine. This timely placement transformed the cart page from a simple checkout step into a discovery hub, encouraging customers to complete their regimen with carefully chosen add-ons.

• Related Products on the Thank You Page:
  After checkout, Zotasell extended the shopping journey by suggesting related beauty boosters, such as curated treatment sets, directly on the Thank You page. These recommendations kept the excitement alive beyond the purchase, inspiring customers to return and explore more options while reinforcing a sense of a complete beauty experience.

By introducing these targeted upsell touchpoints, the brand not only increased order values but also created a smoother, more personalized journey that strengthened long-term customer engagement.

The Results

Zotasell added a real shine:

Key impacts:

• Also Bought on the Cart Page: By showcasing complementary items during cart review, the brand turned checkout into a discovery moment. Skincare add-ons like Melashot treatments encouraged customers to increase their order value while making their shopping experience feel more complete and rewarding.
• Related Products on the Thank You Page: The post-purchase experience is extended with curated suggestions like treatment sets and beauty boosters. These tailored recommendations kept excitement alive, encouraged more complete skincare routines, and fostered repeat engagement.

Why It Works

Zotasell’s strength lies in its ability to blend advanced technology with a customer-first experience. The platform uses AI-driven insights to understand customer behavior in real time, identifying what beauty enthusiasts are most likely to need based on their browsing and purchase patterns.

Rather than feeling pushy, upsell suggestions act like personalized beauty tips – guiding customers to the right products to complete their routines. This makes shopping more intuitive and enjoyable.

“Zotasell’s features have turned upselling into beauty magic, boosting our sales and shine.” – Sungboon Editor

Additionally, Zotasell provides clear, actionable data that allows brands to track performance and continuously refine their upsell strategies. The result is an ongoing cycle of optimization that drives both higher sales and stronger customer satisfaction.

By combining intelligent automation with human-centered design, Zotasell has helped transform the store into a true destination for skincare lovers seeking inspiration and complete beauty solutions.