How Yodee Drove a 28.72% AOV Increase Using Personalized Upsell

(Data measured from June 13, 2025, to July 13, 2025)

Meet YODEE

As a prominent DTC brand in the parenting space, Yodee has earned the trust of modern families by delivering high-quality, thoughtfully designed products for both moms and children. From protective sunglasses and swim gear to practical feeding accessories, each item embodies the brand’s mission: to simplify family life while prioritizing safety, comfort, and everyday convenience. Yodee’s curated offerings reflect a deep understanding of parental needs, making them a go-to companion for families navigating the early years with confidence.

“Zotasell has made our store feel like a helpful friend, guiding families to what they need next.” – Yodee

Driven by this commitment, Yodee partnered with Zotasell’s AI-powered upselling to enhance the shopping journey and unlock new growth opportunities. The result was a remarkable 28.72% lift in Average Order Value (AOV), where a single purchase, such as children’s sunglasses, easily expanded into a thoughtfully curated family safety kit.

The Challenge

Within a 30-day period, Yodee successfully processed 7,091 customer orders, reflecting strong demand from parents seeking trusted products for their families. Despite this healthy order volume, the brand faced several challenges that limited growth and overall customer engagement.

• Average Order Value Remained Modest:
  Although many parents were making purchases, most transactions consisted of a single item such as swim gear. Valuable complementary products that could have enhanced the family experience were frequently overlooked, resulting in missed opportunities to increase order value.
• Upsell Execution Felt Disconnected:
  Recommending additional items, such as anti-mosquito oil or other helpful accessories, often felt awkward and lacked smooth integration into the shopping journey. This reduced the effectiveness of upsell opportunities and limited the ability to guide parents toward complete solutions.
• Limited Post-Purchase Engagement:
  Once a purchase was completed, however, there were very few touchpoints to continue engaging families. As a result, without ongoing personalized suggestions or incentives, customers had little reason to return. Consequently, this weakened brand connection and significantly reduced repeat buying potential.

To overcome these barriers, Yodee adopted the Zotasell Upsell Tool with the goal of creating a warmer, more intuitive shopping experience that would not only increase average order value but also strengthen long-term relationships with families.

The Solution

To address these challenges, Yodee integrated Zotasell’s intuitive features across the customer journey. Each touchpoint was designed to feel natural and supportive, helping parents discover complementary products while making shopping more seamless and family-focused.

• Related Products on the Product Page:
  As parents explored items, Zotasell highlighted matching essentials such as pairing swim gear with protective sunglasses. These thoughtful suggestions sparked ideas for complete family kits and encouraged shoppers to add practical extras to their carts.

• Add-to-Cart Pop-up (ATC Pop-up):
  When an item was added to the cart, a smart pop-up immediately presented relevant recommendations such as family safety kits. This quick and non-intrusive feature made it easy for customers to consider additional products without disrupting their shopping flow.
• Related Products on the Thank You Page:
  

  Even after checkout, Zotasell continued to provide value by suggesting family-friendly accessories like feeding essentials. In addition, these timely recommendations reinforced brand trust and kept the excitement alive after purchase. As a result, they encouraged repeat engagement and strengthened long-term relationships with families.

Through these features, Yodee created a shopping experience that felt personal and supportive, helping parents build safer, more complete solutions for their families while naturally increasing order value.

The Results

Zotasell created a real difference:

Key impacts:

• Related Products on the Product Page: Helped parents discover how items fit together, making it easier to see the bigger picture and encouraging smarter, more complete purchases.
• Add-to-Cart Pop-up: Offered timely and relevant tips the moment parents added an item to their cart, guiding them toward helpful extras without interrupting the shopping flow.
• Related Products on the Thank You Page: Extended the experience beyond checkout with thoughtful follow-up suggestions, keeping parents supported and engaged even after the initial purchase.

Why It Works

Zotasell’s strength lies in its ability to combine advanced technology with a family-first shopping experience. Its AI engine analyzes browsing behavior in real time to identify what parents and children truly need, ensuring that product recommendations feel relevant and meaningful.

Rather than acting like a sales push, upselling is presented as friendly, supportive advice. Parents receive suggestions that genuinely complement their choices, such as adding protective sunglasses to swim gear or pairing feeding accessories with baby care items. This guidance feels natural, helps families make more complete decisions, and enhances their overall shopping journey.

At the same time, Zotasell delivers clear and actionable insights that allow Yodee to track performance and refine strategies continuously. This ongoing optimization ensures that upselling remains effective while adapting to evolving family needs.

“Zotasell’s features have turned upselling into caring guidance, growing our sales and family trust.” – Yodee

By blending intelligent automation with a supportive approach, Zotasell has helped Yodee position its store as a trusted partner for families, making shopping safer, smarter, and more convenient for parents at every step.